Lagos Vogue Week collaborates with famend African luxurious trend e-tailer, Industrie Africa, for a particular retail partnership.
The groundbreaking collaboration between two main African trend trade fixtures — each of whom have relentlessly championed, elevated, and curated Africa’s strongest designers to a regional and international group — launched March 15, 2022 and can enable patrons to buy from a variety of proficient manufacturers that introduced at Lagos Vogue Week’s tenth-anniversary showcase final October.
Revealing its dedication to the platform’s mission, Industrie Africa will floor a brand new wave of designers from the continent in addition to the newest collections from iconic African manufacturers throughout a three-month marketing campaign, with new types delivered every week.
Shoppers globally will be capable to store over 180 new merchandise throughout classes spanning ready-to-wear, swim, equipment, and footwear.
Manufacturers collaborating embody Andrea Iyamah, Emmy Kasbit, IAMISIGO, KikoRomeo, NKWO, Orange Tradition, Lisa Folawiyo, Studio 189, Babayo, Cynthia Abila, Gozel Inexperienced, Maliko, Niuku, and Pepper Row.
Of the inaugural partnership, Lagos Vogue Week founder, Omoyemi Akerele, mentioned, “We’re excited to be rolling out this collaboration with Industrie Africa beneath the Lagos Vogue Week Presents platform, which focuses on increasing entry to market pathways for African manufacturers. It additionally presents us with the chance to benefit from a mannequin that finest combines the bodily experiences from the runway reveals in Lagos and the feelings it evokes with alternatives for a world viewers to buy a number of the designers’ collections digitally post-show.”
Industrie Africa’s Founder and CEO, Nisha Kanabar added, “The inception of Industrie Africa in 2018 was predicated on a need to grant intimate entry to the continent’s exceptionally numerous designer panorama to the world at giant. We’re now extending this idea even additional with a particular alternative to buy a curated number of the most recent Spring ‘22 collections from Lagos Vogue Week’s electrical tenth anniversary runway. We will’t wait to see what our style-conscious Industrie Africa buyer will gravitate in direction of from our largest launch to this point.”
The primary section of the Lagos Vogue Week X Industrie Africa is on the market to buy solely on Industrie Africa.
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Picture: Lagos Vogue Week
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